The Daily Tail

We believe that our furry companions need a diet rich in animal protein. Domesticated for centuries by humans, yet the canine DNA has not changed much from the times they were roaming the forests in packs. Dogs evolved from wolves in the wild, surviving primarily by hunting animals. Their digestive systems is made to utilize meat, fat, and bones. This kind of diet provides them with important amino acids, the building blocks of protein, which are essential to build, maintain, and restore the body’s health.

Common health complaints like itching, scratching, skin issues or allergies can be caused by our pet’s diet? Inexpensive feed-grade foods are often filled with byproducts and waste items that lack nutritional value. To compensate, synthetic vitamins, minerals and taste-enhancers are then added to the final product, creating an ‘artificially pleasing’ treat or meal. Chemicals can easily fool the brain and the best of a muzzle, but the body always knows and sooner or later health problems will appear. Just like for us, the more natural and less processed the food we consume, the better we feel.

“The nutrient requirements of canine athletes are unique. Dogs have a greater capacity for fat oxidation than humans both at rest and during exercise. In dogs undertaking endurance exercise, such as sled dogs, high fat (>50% of energy) diets increase stamina and maximize energy production…”

– Richard C. Hill

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